BRAND HISTORY

Feiyue literally means “Flying Forward” and symbolizes the dual elevation of both body and mind. This lightweight canvas plimsoll first hit the streets of Shanghai in the 1920’s famous for its robustness, flexibility and comfort. Bringing together all walks of life, from workers, Shaolin Monks to politicians, Feiyue crossed borders and generations to land in France in 2006. Without losing any of its authentic vintage charm, this lightweight canvas shoe then underwent a series of transformations. Its DNA gradually evolved, combining French and international influences.

BRAND STATEMENT AND VISION

Feiyue = Flying Forward / Dual elevation of body and mind. Feiyue is about an attitude and a vision of life. It’s about exploration and the desire to experience all aspects of life by taking the next step to fly forward. Our creative DNA lies in clean, simple, classic and timeless silhouettes.

Colombia, here we come.